Blippar Raises GBP 39M

Adrian J Cotterill, Editor-in-Chief

Blippar, the app that lets smartphone users find information on the internet by aiming a camera at objects, etc., has raised GBP 39 million to finance its next stage of expansion and boost its presence in Silicon Valley.

Blippar, which was launched back in 2011 and is based at London Bridge, has 60 engineers in San Francisco and Mountain View in California and more than 300 employees globally.

It is reported that the sovereign wealth fund of Malaysia led the backing.


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