Exterion Media is challenging people to come up with an award-worthy DOOH campaign using one of their interactive pods at Westfield London as a creative canvas – the iconic 57-inch vinyl-wrapped pods support smartphone interaction and are beacon and touchscreen-enabled, providing a completely unique platform to engage and excite the 3.4m shoppers who visit the mall every month, Ed.
The challenge is to produce an interactive campaign for a brand of your choice, which features:
- Mobile-to-Pod screen connectivity OR a touchscreen user experience OR a combination of the two
- A design for the vinyl wrap
The winning campaign, as chosen by a panel of industry experts, will be announced Thursday April 21, 2016 at Advertising Week Europe 2016, and will remain live for two weeks.
The winner receives a FREE campaign worth GBP 30,000 for the client and a PERSONAL PRIZE of GBP 5,000.
Two runners-up will each receive a GBP 1,000 cash prize in recognition of their work.
More information can be found here.
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