We thought it was just the Ministry of New Media [1] that put together colourful, interesting, thought-provoking printed publications for the industry but it seems not with the arrival at DailyDOOH Towers earlier this week of The OutLook, described as a collection of love letters to the medium penned by a variety of ad industry professionals…
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The report reveals that industry experts from across different disciplines and with different perspectives are equally excited and enthused by what OOH can do for advertisers.
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The OutLook features thought leadership and commentary from leading industry figures.
2 Comments To "The OutLook From @OutsmartOOH"
#1 Comment By Neil Thomsett On 11 March 2016 @ 09:20 @430
We received our copy in the mail yesterday. It is an excellent read, with some very thought provoking articles and comments. We want more of this from the industry!
#2 Comment By Adrian J Cotterill, Editor-in-Chief On 11 March 2016 @ 09:27 @435
Neil, you’re spot-on, It is indeed an excellent read. In terms of you wanting more from the industry, see our annual publications here [4] The most recent versions of these will be available during London Digital Signage Week