The Digital Signage Federation [1], the only independent not-for-profit trade organization serving the digital signage industry, invites both DSF members and non-members, to attend its Wednesday, April 13 ‘Hangout’ panel discussion at 2 pm EST, on the topic of ‘Digital Signage & Environmental Design’.
Anyone can mount a digital sign on a wall, but integrating a sign as a design element to enhance the physical environment requires forethought and planning. Architects and interior designers are now proactively working with digital signage technologies to create design statements that communicate a brand’s message or convey a company’s culture by incorporating the signage into the overall design.
Hangouts are 45-minute panel discussions using Google’s Hangout platform with a moderator and a panel of three or four industry professionals.
The panel comprised of Digital Signage professionals who are members of the DSF, will include: Hussain Ali, founder & CEO, Houston Dynamic Displays; Georgia Reid, marketing strategist, Parabit Systems [2]; and a third panelist still to be confirmed.
In addition to sharing their thoughts on content trends, the panel may discuss such issues as:
- How digital signage can be used as a design element;
- The information an architect needs to plan for the signage;
- The information designers need to successfully incorporate digital signage technology;
- Common mistakes and missteps of design collaboration;
- Case examples.
More information on the April 13 Hangout event or other DSF events can be found on the DSF website. Both DSF members and non-members may join these, or any of the DSF’s scheduled Hangout conversations for free – but registration is required and can be accessed on the DSF Event Web Page of the DSF website here. [3]