Exterior Media has announced that it is teaming up with user generated content start-up Seenit and on-demand content creation platform Trigger Buzz.
We are told that, as part of its game-changer content strategy, these new partnerships demonstrate Exterion Media’s commitment to working with small agile businesses and will “offer advertisers innovative and strategic opportunities to engage London commuters with content that is native or designed specifically for DOOH moments”.
- Seenit enables advertisers the opportunity to harness content harvested from an army of brand fans, experts and employees. This content can then be edited and streamed across Exterion Media’s premium London network of digital screens to create compelling and engaging of-the moment content.Following the successful trial for Pride in London, Seenit will become a key partner for Exterion Media’s event amplification programme, helping brands communicate their involvement and participation in events across the capital and beyond.
- In a parallel initiative, Trigger Buzz has partnered with Exterion Media to offer agencies and advertisers a new approach to developing and producing creative content specifically for DOOH. Using a community-based platform and their expertise in the social and digital space, Trigger Buzz offers a new approach to creating better content marketing, on-demand.
Dan Cresta, Partnerships Director at Exterion Media told us “We’re thrilled to be joining forces with Seenit and Trigger Buzz – two innovative start-ups that will help us on our journey as we disrupt and reshape the OOH landscape to offer brands exciting ways to engage with our valuable audiences. These partnerships will enable us to further demonstrate the real-time capabilities and power of DOOH as well as transform the way that DOOH campaigns are produced and activated in the future.
“From capitalising on events, moments and external triggers, these partnerships will offer brands new ways to make the most of tactical DOOH opportunities, driven by what’s happening in the real world, and experiment with right-time campaigns and content to heighten relevance and cut-through to drive results.”
Emily Forbes, Founder at Seenit, said “Video creation is evolving at such a rapid pace and to see brands and organisations place their communities at the heart of their DOOH activation is testament to how they’re looking to speak to their audiences in a new and transparent way.”
Stephen Wise, Founder at Trigger Buzz, added “We’re delighted to be partnering with Exterion Media, providing them with a more agile and creative production solution for advertisers. The power of reactive and real-time content on social media is well documented and we believe the benefits are just as great in DOOH. Our mission is to make this possible for all advertisers and provide greater creative freedom for their agencies.”