Another speaker has been announced for the 57th FEPE Congress being held in Barcelona [1] June 1-3, 2016 has been announced.
Michel Sara, founder of ROI\marketing [2], a consulting company specialising in strategic resource allocation for marketing and communication will present some key observations and learnings concerning the role of OOH in 360 activation strategies:-
- What’s the influence of OOH compared to other touchpoints?
- Does it vary across categories, regions or age groups?
- What’s OOH contribution to brand experience?
- Is there any significant evolution over the past years?
The 57th FEPE Congress will be held at the Crowne Plaza Hotel, Fira Center, Barcelona.