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	<title>Comments on: Advertising 101 (sorry Advertiser 4.1)</title>
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	<description>Digital Out Of Home - Insight, Knowledge and Opinion</description>
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		<title>By: Yael Elstein</title>
		<link>http://www.dailydooh.com/archives/1143/comment-page-1#comment-2620</link>
		<dc:creator>Yael Elstein</dc:creator>
		<pubDate>Tue, 26 Feb 2008 15:15:45 +0000</pubDate>
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		<description>Adrian is a 100% correct in his explanation of the importance of ‘repel’ and ‘attract’ and other metadata and appearance rules (like the ability to tag/ mark content) in digital signage platforms for screen or media networks, which is why C-nario has had these features incorporated in our Advertiser platform since 2003. Because these are fundamental to C-nario’s Advertiser and not new features, we did not get into these details in our recent release announcing the launch of our new version, Advertiser 4.1, and its new features. Instead, we focused on the more advanced elements like as-planned playlists view, content approval processes, control over number of exposures, real time management for hundreds of screens, etc. 
We invite you to visit us at DSE, booth #743 to see a live demonstration of Advertiser 4.1 with all its new features and capabilities.</description>
		<content:encoded><![CDATA[<p>Adrian is a 100% correct in his explanation of the importance of ‘repel’ and ‘attract’ and other metadata and appearance rules (like the ability to tag/ mark content) in digital signage platforms for screen or media networks, which is why C-nario has had these features incorporated in our Advertiser platform since 2003. Because these are fundamental to C-nario’s Advertiser and not new features, we did not get into these details in our recent release announcing the launch of our new version, Advertiser 4.1, and its new features. Instead, we focused on the more advanced elements like as-planned playlists view, content approval processes, control over number of exposures, real time management for hundreds of screens, etc.<br />
We invite you to visit us at DSE, booth #743 to see a live demonstration of Advertiser 4.1 with all its new features and capabilities.</p>
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