Gail Chiasson, North American Editor
Sydney-based Tonic Health Media, a health media company that produces and distributes evidence-based health content to consumers in doctors’ waiting rooms and in other health facilities via its health TV network, TonicTV, has chosen BroadSign International LLC’s software platform to replace and expand its network.
BroadSign will initially power the company’s 700 screens reaching an audience of 2.7 million viewers per month, with its digital screen viewership expected to grow to 7.5 million per month by July, 2017, as the total displays increase to 2,500.
Tonic Health an evidence-based patient education and entertainment system for GP, allied health, specialist and hospital waiting areas. Full sight and sound video runs on 32” and 42” screens, with the purpose of improving the effectiveness and efficiency of healthcare in Australia.
“Running content designed to improve health literacy and patient self-management, it is essential that TonicTV operate reliably and at the highest of quality standards,” says Dr. Matthew Cullen, managing director, Tonic Health Media. “As such, we converted to BroadSign for features such as its automated platform and audio control, which will allow us to easily maintain and enhance the patient experience as we grow.”
Accommodating the 35-minute dwell time patients experience in doctors’ offices, TonicTV’s ad-based content loop is contextually relevant for health and wellness customers. An optimal hour is typically composed of 27 minutes of editorial content, two minutes of local practice advertising, six minutes of news and weather and 24 minutes of paid content. Customers include the Australian governments, insurers such as BUPA and Medibank, and commercial organizations such as Dyson.
“Tonic Health Media strives to be the most trusted knowledge intermediary in the Australian healthcare system and we are looking forward to supporting the network in achieving just that as it develops and scales in size,” says Maarten Dollevoet, BroadSign’s vice-president EMEA .
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