Gail Chiasson, North American Editor
#dse2016, the world’s largest international trade show and educational conference dedicated specifically to digital displays, interactive technology and digital communications networks, reached all-time records in attendance and exhibit space.
The conference and trade show, which ran March 15-18, surpassed last year’s attendance record with more than 4,100 attendees from 69 countries worldwide, setting a new record. Even more important, according to the show organizers, is that 45% of that verified attendance was end users, an increase of 7% in DSE’s primary target audience compared to 2015.
The exhibit hall also set a new record of over 84,000 net sq. ft.. Of the over 200 exhibitors, 45 were exhibiting for the first time.
End user attendees represented more larger and well-known companies than ever before, including: Amazon.com, Anheuser-Busch, Capital One, Chevron, Facebook, Honda, JPMorganChase, Kimberly Clark, McDonald’s, Nike, Porsche, Quick Trip, Syracuse University, The Walt Disney Company, The U.S. Air Force Academy and others.
“The big takeaway from DSE 2016 was that attendees were highly qualified,” says Andrea Varrone, DSE’s show director. “We worked extremely hard to bring notable brands to the show floor by expanding the breadth and depth of our digital marketing program, increasing the event’s social media reach and leveraging the talents of our attendee relationship team. The investment paid off. DSE continues to be the only venue for connecting with End Users who are knowledgeable about our industry and ready to make purchasing decisions.”
Senior management, communications specialists, marketers, administrators and technologists who attended the show were enthusiastic about seeing the newest technologies and opportunities to network with peers.
“If digital signage is an important part of your business, exhibiting at DSE should be a top priority,” says Nick Belcore, executive vice-president of Peerless-AV said. “As a long-term presenting sponsor, DSE has offered tremendous value to our business – providing us with the opportunity to meet with partners and customers looking for the best solutions in the space.”
As mentioned earlier, #dse2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29 and 30 at the Las Vegas Convention Center in Las Vegas. Mark your calendar now. We did!
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