CinemaBarco Solutions At CinemaCon 2016
Gail Chiasson, North American Editor
Barco will be at CinemaCon 2016, April 11-14 at Caesars Palace in Las Vegas, Nevada, to showcase the next step in its full line of cinema technologies, designed to engage audiences while delivering a higher level of operational efficiency for exhibitors.
CinemaBarco is comprised of four key technologies: Barco Laser Projection, Barco Escape, AuroMax and Barco Lobby Experience. Each of them has innovative attributes that offer a complete immersive and unique moviegoing experience before, during and after the show.
The Barco Lobby Experience is an innovative digital display system that envelops the moviegoer by transforming the ordinary cinema lobby into an immersive storytelling environment. Animated box office, concessions and menu boards, animated movie posters, and dynamic, custom multi-screen movie trailer presentations that span every screen, combine to create an engaging, revenue-generating entertainment center that brings the entire cinema to life. Barco Lobby Experience will be shown in the Hallway between the Milano and Neopolitan ballrooms.
Barco Escape is literally changing the way audiences watch movies, adding a fresh, exciting dynamic that redefines the cinema experience, making it truly immersive. Barco Escape is helping establish the cinema as a unique entertainment destination, delivering fresh content in a compelling way that makes going to the movies, once again, a spectacular social event. This multi-screen, panoramic movie format treats audiences to an extraordinary time at the movies, enveloping them in the action, whether in a feature film, adrenaline-fueled alternative content, or bold branding campaign messages. Barco Escape and Auro 11.1: a dual-power sensation for immersive entertainment will be shown in Milano 5 and 6.
Barco will also be promoting its projectors, with its Flagship Laser (RGB) projection and AuroMax in Neopolitan 1 and 2 and its Laser phosphor projection in Neopolitan 3.
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