Brett Resnick Joins Allure, A Christie Company
Gail Chiasson, North American Editor
Christie company Allure and its Christie Experiential Network, which create engaging experiential digital experiences that transform the way exhibitors, studios, brands and their agencies connect with moviegoers across the country, have appointed veteran theatrical distribution executive Brett Resnick as vice- president of studio relations.
Resnick will be responsible for guiding CEN strategies and activities as a key part of its continuing national rollout. He comes to the company with 20 years of distribution experience, which began at MGM, and most recently with 20th Century Fox, guiding the release of over 300 titles including Avatar; Star Wars: Episode I, II, and III; X-Men: The Last Stand; X-Men: Days of Future Past; Independence Day, and most recently Deadpool. Resnick also spearheaded the partnership between Fox and Fathom Events, bringing classics such as The Sound of Music, Planet of The Apesand The King and I, back to the big screen.
Regarding Resnick’s appintment to Allure as it launches its studio entertainment programming, Kevin Romano, Allure’s executive vice-president, says, “He brings vast studio experience and leadership to our team. His distribution and exhibitor expertise will be instrumental to support the rapid expansion of the Christie Experiential Network in North America and abroad.”
“I am eager to get started and play an integral role in the strategic growth of the Christie Experiential Network,” says Resnick. “Establishing a productive, mutually beneficial relationship with studios is critical in the marketing of motion pictures in-theater.”
CEN installations will feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award-winning Hero Video Walls with digital panels arranged in an 8’ high by 14’ wide herringbone pattern. The displays will demonstrate Christie’s proven expertise in delivering sophisticated, highly effective advertising campaigns using the latest innovations in digital technology to engage with theatre audiences and enhance exhibitors’ competitive advantage.
Christie is a dominant brand and partner in the digital cinema projection market with more than 50,000 installations worldwide. The company also provides premium cinema sound solutions with Christie Vive Audio, while its Network Operations Center monitors more than 32,000 devices, including nearly 4,000 digital cinema screens and 4,700 screens of on-screen advertising.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Allure, a Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, a revolutionary Digital-Out-Of-Home media partner for brands and advertisers. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent and innovative solutions and networks integrate analytics, exceptional creative, software, and hardware through business applications that deliver engaging dynamic data-driven experiences and achieve desired outcomes.
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