#BigPic16 @TheOBIEAwards Gold, Silver & Best Of Show Winners
Gail Chiasson, North American Editor
The OBIEs this year showed a major jump in creativity from last year, and while, as mentioned earlier, we felt that there was a need for a revamp of categories in the future (which Stephen Freitas, the OAAA’s chief marketing officer, later told us is in the plans), we really enjoyed seeing the finalists and winners – many of which we had never seen before.
We were interested in the fact that no gold winners were awarded in several categories, proving (to us, at least) that the judging committee – composed of recognized creative leaders – did not feel that there was emphatically an outstanding entry in those categories.
The judging committee looked through 1,200 entries in total.
The Hall of Fame Award, which honours a client’s creative excellence through many years was presented to Corona Extra.
Best of Show winners:
- Best Multi-Format Campaign: Downtown Partners for Adler Planetarium, Chicago
- Best Billboard Campaign: Jackson Marketing Group for Big League World Series
- Best Wall Mural Campaign: MRY & Colossal Media for Adobe
- Best Street Furniture/Transit/Alternative Campaign: Sukle Advertising and Design for Denver Water
Downtown Partners for Adler Planetarium
Automotive (no Gold)
Silver OBIE: Team Detroit for Ford Motor Company
Business & Technology
Silver OBIE:
Antithesis Advertising for Golisano Children’s Hostpital
TBWA\Media Arts Lab for Apple
Gold OBIE:
MRY & Colossal Media for Adobe
Sukle Advertising & Design for Denver Water
TBWA\Media Arts Lab for Apple iPhone 6
Big League World Series by Jackson Media Group
Consumer Goods, Services & Retail
Silver OBIE:
Cramer-Krasselt for Southwest Water Conditioning
McGarrah Jessee for YETI Coolers
Gold OBIE:
North for Columbia Sportswear
Entertainment
Silver OBIE:
Copacino+Fujikado for Seattle Mariners
Walt Disney Studios Creative Print Marketing for Walt Disney Studios Pictures
Gold OBIE:
Downtown Partners for Adler Planetarium
Jackson Marketing Group for Big League World Series
Denver Water by Sukle Advertising & Design
Food & Beverage (No Gold)
Silver OBIE:
Gabriel deGrood Bendt for Summit Brewing Company
Juniper Park\TBWA for MillerCoors ‘Gay Pride’
Juniper Park\TBWA for MillerCoors ‘Festivals’
Moroch for McDonald’s McCafé
Individual Execution: Billboard
Silver OBIE:
Adams Outdoor Advertising for Terrery Dental
Universal Media Team for Universal Studios for Jurassic World
Gold OBIE:
BBDO & Colossal Media for Snickers
Moroch for McDonald’s & Coca-Cola
Moroch for McDonald’s Big Mac
Individual Execution: Street Furniture/Transit/Alternative (No Gold)
Silver OBIE:
Awestruck for VH1 Dating Naked Season 2
Dead As We Know It (DAWKI) & C2C Outdoor for Kraken Rum
Adobe by MRY & Colossal Media
International
Silver OBIE:
Modern Green for Heineken Ireland
Zulu Alpha Kilo for Labatt Breweries of Canada
Gold OBIE:
Fold7 for Carlsberg
Grand Visual for Oreo Eclipse
WCRS for Women’s Aid
Media (No Gold)
Silver OBIE:
Stinkdigital and Colossal Media for Spotify
Public Service (No Gold)
Silver OBIE:
CP+B for Elder Heart
GREY New York for The National Park Foundation – Phase II
PP+K, USA for Big Cat Rescue
Transportation, Travel & Tourism (No Gold)
Silver OBIE:
MercuryCSC & Intersection for Montana Tourism
Video & Interactive Content (No Gold)
Silver OBIE:
Chemistry Club for Monterey Bay Aquarium
Grand Visual for Disney Parks & Resorts
Mullen Lowe, Pearl Media, and Rapport Worldwide for JetBlue ‘Shades Up’
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