Dynamic Partners With Icewerx To Enter Edmonton Market

Gail Chiasson, North American Editor

Toronto-based Dynamic Outdoor has expanded into Edmonton, Alberta, through an agreement with Icewerx, a fast-growing digital outdoor provider in Western Canada.

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This partnership provides Dynamic with 11 new high-definition digital LED billboards ranging in size from 10’x20’ to 14’x48’ and located on some of the most densely travelled routes throughout Edmonton. The expansion into Edmonton includes key locations such as Yellowhead Trail at 77th Street, a location in the 99th percentile for traffic counts in the City of Edmonton; 97th Street and Sherwood Park Freeway, an arterial road into the downtown Edmonton core and a heavily travelled route to Fort McMurray; and the closest digital faces in proximity to the famous West Edmonton Mall.

Edmonton, with Canada’s second highest growing CMA population, is the 6th largest city in Canada and a high demand geographical location within the advertising industry.

“The Icewerx inventory provides the best geographic distribution of digital faces in Edmonton and increases Dynamic’s total national offering to 35 faces and over 2 million daily impressions,” says Brandon Newman, Dynamic president. “We are committed to our focus on digital inventory and technology so this strategic partnership aligns perfectly with our business model and offers a number of high demand faces.”

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Param Dhillon, owner of Icewerx, says, “We saw this as a great opportunity to partner with an extremely focused and successful digital outdoor company. Dynamic has a clear vision and is seen in the industry as a technological leader in the out-of-home space, something Icewerx values and appreciates.”

The new Edmonton inventory can be viewed on Dynamic’s website with integrated Dynamic Audience Intelligence mapping, detailing data driven impressions and traffic flow by face as well as photos and location specific information.

Dynamic Outdoor, a leading supplier of large format digital billboards, is a member of the Canadian Outdoor Measurement Bureau and maintains a national network in Canada’s largest markets. Launched in 2014, Dynamic positions itself being the only pure play digital out-of-home company in Canada with a national footprint. Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.


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