More on @LightkingOutdoor’s New Air Series

Gail Chiasson, North American Editor

Lightking Outdoor, whom we met at the TAB/OAAA Conference and Expo last week in Boca Raton and mentioned in an earlier article, sent us, as requested, more details on its new Air Series, which the company was touting as a breakthrough in LED billboards.

Back design lets air flow through.

Back design lets air flow through.

The LED billboard and sign manufacturer unveiled its patent-pending new product, the Air Series, at the Expo, where it drew considerable attention.

The lightweight billboard is half the weight of standard LED billboards, has 25% lower wind-loads and allows air to flow through the product, making it self-cooling. The innovative design combines an aluminum exoskeleton and injection-molded louvered modules making it less necessary to reinforce billboard structures during retrofits, saving months of time and tens of thousands of dollars.

The new technology also comes with a 10-year brightness guarantee, thanks to the Air Series 12,000 nit maximum brightness, continuous air cooling through vents and louvers and what Lightking claims are the LED billboard industry’s biggest and brightest chips.

The Air Series is the latest addition to Lightking’s portfolio, which also includes the Flex Series that allows customers to easily combine different full-color, LED cabinets to create a custom LED sign in any size.

We also noted the company’s new partnership with BrandStar, the global marketing firm that Lightking recently selected as their agency of record. Together, the two companies hope to boost Lightking’s sales, recruit new dealers and showcase the superiority of the LED products.

Lightking Outdoor is the North American and Caribbean joint venture partner of Lightking Tech Group, a global leader in LED lamp and display technology with a presence in over 100 countries. Lightking Outdoor’s products are designed, assembled and supported in the USA.


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