SITO Mobile Ltd. [1], Jersey City-based mobile engagement platform provider, is extending the launch of its Real-time Verified Walk-In solution to the Canadian market via its partner, Toronto-based Cieslok Media [2], its exclusive partner in Canada, an early integrator of proprietary mobile technology and Out-of-Home advertising .
The advertising industry faces the challenge of understanding the precise and real effectiveness of mobile advertising campaigns. Typically, the measurement process of campaign effectiveness can take up to a month. Reporting results, comprised of reconciling campaign performance data, viewability, engagement and foot traffic, all valuable post-campaign measurements, do not indicate campaign effectiveness until after a campaign has run. SITO Mobile’s Real-time Verified Walk-In solution allows for 1:1 attribution analysis and provides actionable optimization and reporting of specified measurement criteria during the campaign, not after its completion.
Based on success-to-date and strong demand, Cieslok Media solidified its longstanding partnership with SITO last December, agreeing to an expanded and exclusive Canadian partnership. With the latest addition to the SITO platform, Real-time Verified Walk-In, Cieslok Media now offers the Canadian market a robust solution to measure mobile campaign effectiveness in real-time. The unprecedented level of insight provided by Real-time Verified Walk-In helps marketers make informed campaign decisions, while enabling them to instantly make appropriate adjustments to optimize campaign performance against their target audience’s physical store walk-ins – all in real-time.
“Over 90% of all Canadian retail revenue is still at brick and mortar locations,” says Mike Blanchard, director –mobile at Cieslok Media. “Real-time Verified Walk-In’s ability to optimize and measure these campaigns against physical store walk-ins is a game changer for the digital eco-system. Mobile stands alone as the one medium that is with consumers 24/7, most importantly when the consumer is on the go and most likely to convert, so how other channels are affecting or driving mobile purchase behavior will be of increased importance moving forward.”
“Our clients are very excited about our Real-time Verified Walk-In solution in the U.S., so we are rapidly extending this product to the Canadian Market,” says Jon Lowen, executive vice-president operations and product development, SITO Mobile. “Real-time Verified Walk-In provides our mobile clients with unprecedented measurement and attribution, giving them actionable campaign insight in real-time and improving their campaign effectiveness. We look forward to an enthusiastic response for Real-time Verified Walk-in in both the U.S. and Canada.”
This initial release of Real-time Verified Walk-In is the first of a series of upgrades planned for SITO’s platform. Through continuous improvements, SITO and Cieslok Media plan tol offer clients in the U.S. and Canada more data and reporting enhancements, greater measurement and visibility capabilities, and direct hands-on client access via a client dashboard.