Gail Chiasson, North American Editor
BroadSign International LLC’s automated digital out-of-home software has been selected by Kong Outdoor Limited for the network’s 24 roadside displays in the United Kingdom.
Kong Outdoor screens, ranging from 14 square meters in portrait orientation to 20 square meters in landscape, are situated in roadside and pedestrian locations based on clear lines of sight and high traffic. The London Package alone has a potential reach of over 8 million impressions over two weeks time.
Upon meeting with Montreal-based BroadSign, Kong Outdoor was attracted to the company’s software for its cost effectiveness, top-notch services and accurate reporting.
“When evaluating other digital signage CMS providers, BroadSign best understood our requirements,” says Ross Barrett, managing director at Kong Outdoor, based in Leeds, UK. “An industry standard, their team worked with us to develop a bespoke solution that fit our needs and budget. They are forward thinkers and innovators, and we are alike in that respect.”
Kong Outdoor roadside displays have a one-minute loop with four ad slots, while pedestrian sites fit six advertisements into the loop. The company’s in-house creative team contributes to the delivery of a turnkey solution to customers such as Qatar Airlines, Pizza Hut and DC Shoes. Recent and dynamic campaigns include real-time updates of the Brit Awards with Kiss FM radio and conditional content based on weather for Greggs bakeries.
“Kong Outdoor is a shining example of the DOOH innovation occurring in the UK,” says Maarten Dollevoet, vice-president EMEA at BroadSign. “Its displays are positioned to reach targeted viewers and its in-house creative team ensures creative is engaging and impactful. BroadSign looks forward to helping drive Kong Outdoor’s solution through our automated and flexible platform.”
Kong Outdoor is an independent digital outdoor media owner. Its screens have a five-year guarantee.
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