Adrian J Cotterill, Editor-in-Chief
Posterscope announced this week that it had FULLY acquired Liveposter, a software platform that they have always claimed enables them to deliver dynamic content to screens.
Annie Rickard, Global President of Posterscope said “The Liveposter acquisition will be transformational in many markets and will ensure that we will be able to maximize the benefits of digital out-of-home for advertisers.”
The press release stated that the acquisition reflects Posterscope’s commitment to be at the forefront of the digital opportunities in Out-of-Home advertising, including the innovative use of data, automation, real time planning & trading platforms, content creation and global distribution.
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