OUTFRONT Media Brings Digital Advertising To Minneapolis And St. Paul Skyway Systems
Gail Chiasson, North American Editor
OUTFRONT Media Inc. has announced the next deployment of its ON Smart Media platform in the Minneapolis and St. Paul skyway systems.
The project joins a growing list of deployments in New York City and Washington D.C., and builds on OUTFRONT’s existing presence in skyway systems, providing its advertising partners the ability to deliver live, compelling messages that engage consumers and transform the pedestrian experience.
The new high-definition, addressable screens are currently being installed in high-traffic areas throughout the downtown core of Minneapolis and St. Paul. The Minneapolis Convention Center, U.S. Bank Stadium, Target Center and Target Field are all skyway-connected venues.
“The Minneapolis and St. Paul skyway systems’ cutting-edge technology improves the pedestrian skyway experience,” says Andy Sriubas, executive vice-president, strategic planning and development, OUTFRONT Media. “The skyways have always been a wonderful venue for both local and national advertisers. Our integrated digital advertising ecosystem provides the capability to customize and target messages, resulting in greater audience engagement. With thousands of working professionals passing through the skyways each day, we see tremendous potential to maximize impact for advertisers and the user experience.”
The ON Smart displays are rolling out as single units in landscape orientation. CenturyLink, PepsiCo, US Bank, Builders Association of the Twin Cities, the Minnesota Lynx, and Valley Fair Amusement Park will be among the first advertising partners.
OUTFRONT Media currently sells advertising for over 70 transit authorities including Los Angeles, New York, Washington, D.C., Atlanta, Detroit, San Francisco, and Miami.
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