Again, we see Scala make a very sensible, informed decision on where to spend their stand / exhibition / marketing spend (that’s two nice things we have said about Scala in one day, see post earlier this morning  from our German researcher about EuroShop and Scala’s attendance at that)
Cambridge, 15th February 2008
PRESS RELEASE – FOR IMMEDIATE RELEASE
KIOSK EUROPE EXPO 2008 and DIGITAL SIGNAGE EXPO 2008
On Target with Major New Exhibitors
KIOSK EUROPE EXPO 2008 and DIGITAL SIGNAGE EXPO 2008 have announced a stellar list of new exhibitors for both shows, including Epson, friendlyway, Hantarex, Hughes, JVC, Mitsubishi, Publicis, Sagem, Scala, Sharp, Sony, T-Systems and Verifone. Many major companies such as 3M, IBM, Panasonic and Wincor Nixdorf have also reconfirmed their participation in the world’s largest joint self-service and digital signage events.
The two shows will offer 30% more exhibitors and 50% more exhibit space than last year’s event. The accelerated growth of both events stems from the realisation of the existing synergies between self-service and digital signage solutions, already evident in many vertical markets. This new concept enables trade visitors to attend the two leading trade shows exclusively focused on the two strongest current purchase intentions among retailers, in one place and at one time.
Each event will stage four major attractions: the exhibitions themselves; free-to-attend forums, where the focus will be on education and information; interactive workshop sessions with independent panels of experts, and finally, two separate ‘demonstration’ areas. At KIOSK EUROPE EXPO 2008, the Futures Parlour will showcase new and innovative interactive technologies and solutions, while DIGITAL SIGNAGE EXPO 2008 will host the Content Centre, where visitors can view some of the latest developments in digital media, from advertising campaigns to best practices.
“Our aim has been to offer attendees a vibrant mix of ideas and developments through the combination of the interactive self-service and digital signage customer communication industries,” commented hf media & events’ Managing Director, Jens Schindler. “The popularity of the event so far demonstrates that others clearly share our view that these two industries compliment each other perfectly. Together with our partners POPAI, we look forward to providing our visitors with a complete understanding of the potential such solutions can offer when combined at the PoS.”
The events will be held on 6, 7, 8 May 2008 in Messe Essen, Essen, Germany, and entrance is free for pre-registered visitors. To pre-register please visit www.kioskeurope-expo.com  or www.digitalsignageexpo.eu .