To celebrate London Digital Signage Week [1], now in its fourth year, the Ministry of New Media, in association with the DailyDOOH, held an exclusive VIP reception on the evening of Tuesday May 17, 2016.
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Conveniently located in the David Lean Room at the BAFTA, the VIP Reception was a separate event to The DailyDOOH Media Summit [3] and took place just after the last stragglers from the Peter J Solomon Cocktails had staggered out of the bar. The VIP Reception was sponsored by Samsung [4] UK’s Business Division and the Copenhagen-based software vendor VisioSign [5], a specialist in corporate communications currently establishing a really strong base in the UK.
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The evening had more of a Retail/Corporate Communications focus in contrast to the day’s event (The DailyDOOH Media Summit) which concentrated on OOH and DOOH. Among the 80 or so present were several VIP guests invited by both sponsors, including some distinguished visitors from Korea.
Guests were welcomed with a glass of Taittinger Champagne [7] on arrival and the soft sounds and night club atmosphere made the room unrecognisable from the barrage of multi-media presentations that had filled the space earlier in the day.
Overall the evening was judged a resounding success by all and will certainly be repeated next year to celebrate London Digital Signage Week – which in 2017 of course will be celebrating its fifth year!