JCDecaux has added Putney Bridge Showcase, a premium large format digital site, to its extensive digital presence in London.
The two screens of The Putney Bridge Showcase went live at the start of this week and have become the latest addition to the South West Network.
The South West Network is a collection of exclusive digital large format sites in the South West of London, reaching affluent audiences around areas such as Putney, Barnes and Richmond. The new Putney Bridge Showcase will attract 1.4 million additional impressions over a two-week period.
The South West London audience is recognised as more difficult to reach compared to other audiences across other areas of London. With 11% more likely to be light TV viewers than other Londoners, and 25% more likely to be on the road six days of the week, out-of-home is a key engagement point for audiences in this area.
Spencer Berwin, Co-CEO at JCDecaux told us “The South West audience is now even easier to reach thanks to our expanding premium digital network. Putney Bridge is a valuable asset to our digital portfolio in London, and will provide brands with the targeted reach they are looking for.”
JCDecaux has plans for additional digital sites across the South West London area in 2016, including Wandsworth and the A3.
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