COMB And OMAC Launch OOH Certification Program

Gail Chiasson, North American Editor

A new OOH Certification Program recently launched by the Canadian Out-of-Home Measurement Bureau (COMB) and the Out-of-Home Marketing Association of Canada (OMAC) will provide media planners and buyers with comprehensive knowledge to plan and buy Out-of-Home campaigns.

logo combThe program is comprised of five modules that cover OOH products and networks, audience measurement and planning resources including the COMB Navigator R/F software and OMAC interactive mapping tool.

The program will be made available to agencies, advertisers and schools.

“The interactive training combined with online testing will ensure that participants gain the knowledge and expertise required on OOH,” says Rosanne Caron, president, OMAC and COMB.

To obtain OOH certification, participants will need to commit eight-to-10 hours to take the program and achieve an 80% mark.

“The OOH Certification program is a tremendous initiative,” says Andrea Parnell, senior vice-president, managing director, Initiative. ”We work in an increasingly complex business where certification becomes critical to ensure skills are kept current.”

Please click here for more information on the OOH Certification program.

OMAC is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies. OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media. OMAC members include Astral Out-of-Home, Clear Channel Canada, Lamar Transit Advertising, OUTFRONT Media, PATTISON Outdoor Advertising and Quebecor Media Out-of-Home. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations.

The Canadian Out-of-Home Measurement Bureau sets the industry standard for measurement of OOH advertising audiences across Canada. It publishes circulation and market data for over 59,000 OOH advertising faces in over 275 markets. COMB is a national, not-for-profit association dedicated to providing unbiased, accurate and independent quantitative research since 1965. COMB’s members include OOH companies, advertising agencies and advertisers that provide guidance, funding and oversight to the measurement process.

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