BMW Bring Their Wallabies Partnership to Light w/ #OOH
BMW, sponsors of the QANTAS Wallabies, have engaged APN Outdoor, to further drive awareness and promote their support of the team, with an Outdoor campaign across the Eastern Seaboard of Australia.
Under the guidance of media agency Vizeum and Outdoor specialists Posterscope, BMW have strategically planned the Outdoor arm of their activity campaign around the upcoming matches across the country with creative flexibility in response to the match times as well as players featured. This Outdoor element fits into a greater strategy engaged by BMW and celebrates their continued affiliation and sponsorship of The Wallabies.
Stuart Jaffray, BMW Australia’s General Manager – Marketing said “Working with APN Outdoor, we have the opportunity to target Wallabies supporters on their way to and from matches. We can change the message dynamically and alter the messaging from city to city. It helps us to ensure we are delivering relevant messaging to our core audience”.
The campaign has engaged multiple Outdoor formats including static and digital billboards as well as airport media, namely APN Outdoor’s LUX Collection, Elite Screens and Sydney Airport Lightboxes. These assets have been selected to impact rugby fans and general consumers on the go throughout the Rugby season, with specific activity focused around the three-Test series in June, throughout the Bledisloe Cup and the Rugby Championship later this year in September.
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