blowUP media UK has promoted account director Howard Staines to group head, reporting to sales director Simon Russell.
Howard Staines joined blowUP media from Trendy Media back in 2013 and before that spent two years on the Retail Sales Team at JCDecaux.
Under sales director Simon Russell blowUP media has developed a ‘go to market’ sales strategy, emphasising its ability to target hard-to-reach audiences in an era of fragmenting broadcast media.
This has been particularly successful in London with its sites in Dalston, Kings Cross and Shoreditch, in and around the thriving ‘Tech City’ and its population of affluent young professionals.
Simon Russell told us “Over the past two years Howard has taken on more responsibility and has developed as a strong manager while still maintaining a very strong sales performance.”
Howard Staines said “blowUP media has demonstrated a growing ability to target valuable new audiences and attract new clients to the medium in the two years since Simon joined from Kinetic. I’m delighted to be playing a bigger role in a very exciting time for the company.”
In his new role Staines will take day-to-day control of the blowUP media sales team as it develops its national Giant Poster business.