Bell Media [1] has appointed Karine Moses as president, Astral Out-of-Home [2] following Luc Quétel’s decision to pursue new business and personal opportunities.
[3]Moses joins Bell Media on Monday, July 4, and will be based in Montréal. She will lead all operations of the company’s five product lines: outdoor advertising, street furniture, airports, transit, and large format digital.
Recently vice-president, field operations support for Bell, Moses previously held the position of vice-president, Bell Technical Solutions,
“Karine is a focused, proactive leader with a proven record of managing large teams and delivering a positive client experience,” says Mary Ann Turcke, president, Bell Media. “I’m confident that Astral Out-of-Home will benefit greatly from her extensive experience, creativity, and passion.”
“I have had an extremely rewarding experience with Astral Out of Home and Bell Media and now look forward to new challenges on both a personal and professional level,” says Quétel, who was featured in DailyDOOH’s CEO Spotlight [4] last October. “This is a strong and dedicated team. I am confident that they are in good hands with Karine, and I know that they will continue to have great success in the future.”
With a passion for technology innovation and a commitment to excellent client service, Moses brings a dynamic skill set to Astral Out-of-Home. She will report to Stuart Garvie, president, Bell Media Sales, and work closely with Luc Beaulieu, vice-president, Real Estate and Operations; Benjamin Mathieu, general manager, Airports; Luc Paradis, director, Technology; Laura Araujo, director, Market Strategy, Transport; and Gabriel Landry, director, Creatives Services.
“I look forward to building upon Luc Quétel’s impressive legacy to further expand Astral Out- of-Home’s leading role in Canadian out-of-home advertising as we continue to find innovative ways for our clients to connect to consumers,” says Moses.