At the international Viva Technology event, taking place from 30 June to 2 July at the Parc des Expositions de la Porte de Versailles in Paris JCDecaux SA (Euronext Paris: DEC) is showing the company’s Urban Playground concept, a vision for the smart, playful, connected and sustainable city of the future.
Among the innovations on display will be a world exclusive: the new generation of smaller and more modular small cell antennae, designed in partnership with Kathrein, the leading global producer of antennae and radio communication systems.
We are told that this technological advancement will lead to better integration and a more efficient rollout of small cells in JCDecaux’s furniture, making cities even more connected and enriching the user experience.
The Group will also unveil its latest prototypes in areas such as smart bus shelters, developed with their global partners, all leading specialists in their field. Visitors can expect unique experiences – augmented reality, interactivity, etc.
Also on display will be the e-Bike, the first self-service electric bike with a portable, paperback-sized battery, which is set to revolutionise city bike share schemes.
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, told us “We see it in every one of our locations in 78 countries: the profound changes in our cities and the influx of people to urban centres, combined with rapid technological innovation are providing exciting new opportunities for the urban environment and city dwellers alike. We are delighted to take part in this ambitious and inspiring Viva Technology event, which provides a unique opportunity to present our Urban Playground concept to industry professionals and the general public. The concept was devised specifically for Viva Technology, and developed by all of our teams from Marketing through to Research & Development, working closely with our partners. It offers our vision of the city of the future – a smart, connected, comfortable and sustainable city.”
We note that Albert Asséraf, Executive Vice-President, Strategy, Research & Marketing at JCDecaux, will be a member of the panel on the topic of ‘Re-enchanting the city of the future‘, on Friday, 1 July at 4.20pm.