Barcelona’s Street Furniture Awarded 2 @CCOutdoor

Maddie Cotterill

Barcelona’s City Council has awarded Clear Channel Outdoor the contract to manage the city’s street furniture for the next two years.

We understand that Clear Channel’s Spanish business will manage 1,419 bus shelters, 20 digital screens, 61 toilets, 432 user information screens, and other items of street furniture in Barcelona.

Clear Channel has also won the Catalan Parliament’s tender to manage 1,500 bus shelters in 509 Catalan municipalities!

Clear Channel has significantly strengthened its presence in the Spanish market – remember it also recently won the rights to manage Madrid’s street furniture for the next 12 years.

The contract covers maintenance of bus shelters, public information services, user information screens, bus platforms, municipal noticeboards, toilets, citizens’ advertising pillars and free standing totem signs. These services are funded by the advertising revenue generated by the operation of the 3,000 poster sites and 20 digital screens included in the tender. Barcelona City Council will also receive an additional annual fee of EURO 15.5 million, a higher figure than it received from the previous contract holder.

Potentially lasting up to four years, the new contract includes maintenance of the different items of street furniture, as well as an annual investment of EURO 1 million to improve them.

William Eccleshare, Chairman and CEO, Clear Channel International told us
“Clear Channel International continues to execute its growth strategy by investing in the great cities of the world. Spain is an important market for us, with Barcelona being one of the country’s jewels. We are delighted to have the opportunity to grow our business in this market and look forward to working with Barcelona’s city council on the modernisation of its outdoor advertising spaces.”

In winning the Catalan Parliament’s tender to manage bus shelters in 509 Catalan municipalities (which will last for ten years) will see the improvement and modernisation of around 1,500 bus shelters containing 2,000 advertising spaces.

In this new phase, Clear Channel – which had also held the contract during the previous concession period – will make significant investments in the modernisation of the street furniture and the adaptation of public transport shelters to meet new disabled access legislation. In this respect, Clear Channel plans to install new hip supports and armrests in all bus shelters, adapt the height of benches, and lay tactile pavement in more than a hundred locations.

Clear Channel’s winning bid also includes: improvement and updating of the institutional image of all bus shelters (with many of them being redesigned and repainted); the installation of NFC/QR codes; improvement of the transport network’s incident website; and implementation of 50 remote Wi-Fi systems in bus shelters each year.

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