Helen Weisinger is joining Outdoor Plus as its Chief Client Officer. Helen’s remit will be to get closer to advertisers and their agencies, enabling them to capitalize on the huge new opportunities created by technology, data and creativity.
Helen will report to Jonathan Lewis and sit on the company’s executive board along with Grant Branfoot and the four other members of the management team. She will join the company in September 2016.
Helen Weisinger told us “This is not just a new job but an exciting career shift for me. It’s a really interesting time to get into digital OOH. Unlike any other medium, the great thing is that it can’t be turned off or tuned out and I’m excited about showing off the creative opportunities to clients and agencies. Digital OOH is one of few traditional media that has benefited from advances in technology, mobile & social media and I’m looking forward to working closely with clients and agencies to demonstrate how this can truly enhance communications plans.”
Jonathan Lewis, Managing Director of Outdoor Plus also told us “Our experience has shown us that the most innovative & successful campaigns arise when we work directly with advertisers and their agencies. The Universal Music partnership with Global Radio was shortlisted for a Cannes media award and is a prime example of how Digital Out of Home can be leveraged to deliver connected real-time planning between multiple media partners. Appointing Helen as Chief Client Officer is the next step for Outdoor Plus as we continue with our ambition to offer advertisers the very best in Digital Out of Home. Helen has a wealth of agency experience & this new role will see her play a pivotal role in the growth of Outdoor Plus.”
Outdoor Plus is an independent, British company now well established as a market leader in the premium Out-of-Home sector with a 30% share of iconic roadside Digital OOH.
Outdoor Plus’s state-of-the art digital screens are located in some of the most iconic locations in & around London and deliver an audience of over 25 million people per fortnight. Every site is hand selected, concentrating on areas of media scarcity, to deliver the very best iconic digital out of home advertising in London.
Outdoor Plus’s iconic digital portfolio currently comprises 18 screens across 22 landmark London locations, including Euston Underpass, Vauxhall Cross Island, Cheyne Walk, City of London Gateway and the Eye Holborn.
Follow DailyDOOH