WPP’s Out of Home agency Kinetic Worldwide has just unveiled one of the largest blockbuster movie signage dominations in Times Square for Universal Studios ‘The Secret Life of Pets’.
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Have you ever wondered what your pets do when you’re not home? The Today Show [2] asked viewers this question last Wednesday as it showcased Kinetic’s billboard work in the heart of NYC.
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The pets from the animated film have taken over three blocks – from 48th Street to 51st Street – with 14 unique billboards showcasing the characters from the animated film (voiced by celebrities including Louis C.K., Kevin Hart, Erin Stonestreet, and Lake Bell, among others).
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Kinetic worked with Clear Channel Outdoor to secure the Times Square domination.
The campaign in its entirety will be on display through until this Sunday July 10, 2016.