Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC) subsidiary MédiaKiosk, a company specialising in the installation and management of newsstands, of which JCDecaux SA is the majority shareholder (82.5%) alongside Presstalis (5%) and three publishing groups – Le Figaro (5%), Le Monde (5%) and Altice Media (2.5%) – has renewed the contract to design, supply, install, maintain and operate news and other types of kiosks in Paris.
This will include managing kiosk advertising and the Paris kiosk staff network for a period of 15 years, beginning on 1 July 2016.
MédiaKiosk will replace and modernise 360 of the capital’s existing newsstands with a new self-service kiosk concept. These new newsstands, designed by Matali Crasset, will be more user-friendly, more comfortable and in tune with the needs of kiosk staff. They will be rolled out over two years from June 2017.
MédiaKiosk will deliver a completely redesigned, modern and innovative newsstand. It will enhance working conditions for the kiosk staff, including protection from the weather, better facilities, easy opening and closing mechanisms and training programmes. External signage will show whether the newsstand is open or closed for business and a modern self-service modular interior with new multimedia equipment will provide a new range of products and services to consumers, including tickets to cultural events and shows, mobile and tablet charging, parcel collection and postal products.
One hundred of these will be equipped with exterior digital touch screens, allowing users to access geo-localised information and services by neighbourhood. In addition, 49 Haussmann-style newsstands will be maintained and converted for use by the Paris City Council for cultural, community or other recreational purposes.
In line with its sustainable development policy, these new newsstands, carrying the “Origine France Garantie” label certifying that they have been manufactured in France, will be designed to include new features that will achieve energy savings of 54% (in excess of the 30% required by the Climate Plan).
By 2019, a total of 409 newsstands will be fully operational, providing a service to the city and its districts, generating dozens of new jobs, both directly and indirectly. This modernisation initiative, the first of its kind, will be financed by the operation of some 4,000 advertising panels. It will offer a very bright future for the kiosk business in Paris, making the jobs of kiosk staff more rewarding and providing essential support for the distribution of newspapers and magazines, justifying the full commitment of their publishers alongside MédiaKiosk.
These new newsstands will now become destination points, more practical, inviting and user-friendly than before. They will offer a moment of calm in the urban setting, allowing Parisians, commuters and tourists to better enjoy everyday life in Paris.
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