One of the many Outdoor / Out of Home / DOOH / Digital Signage / Interactive fun things at Cannes Lions 2016 was KoffeeCup [1]‘s Dirty Barry..
[2]
With a fully interactive wakeboard, which had full rotation freedom as well as four touch points allowing complex grabs during jumps – the gameplay was filmed, graded, included in game graphics, and sent to the user as a takeaway Youtube video.
All scores and featured videos were available on the dedicated microsite AND the giant screen on Le Grand Hotel was playing the latest user’s video as well as the leaderboard!