Sony Campaign, Talinn, Estonia

Adrian J Cotterill, Editor-in-Chief


Here’s a nice Motomedia campaign based on the successful bus shelter campaign run by Sony in Holland last year BUT this time using a mix of LCD, projection and motion detecting software.

The mechanic is consumers taking pictures of themselves and being displayed on the projection screen and an incredible 3,100 pictures were taken in the first week alone.

It’s temporarily deployed in the Viru Centre in Talinn, Estonia.

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