TouchTunes has appointed Victor Germain as Director of Sales of its Advertising Solutions division, TouchTunes Media [1].
Susan Danaher, TouchTunes Media Head of Advertising, Sales, and Marketing told us “Victor Germain is a veteran sales management executive with an impressive track record developing and growing digital-out-of-home as well as mobile marketing platforms. His extraordinary talent and vision for TouchTunes, as well as his beverage industry experience, will be a significant addition to our team.”
TouchTunes Media’s ability to deliver the Millennial target audience on such an unparalleled scale opens exciting opportunities,” says Germain. “We are at the nexis of technology, entertainment and analytics, which is so compelling for brands seeking unique, impactful marketing solutions.”
Prior to joining TouchTunes Media, Germain was Director of National Sales for EYE Corp Media, a digital and integrated media sales company with a strong out-of-home and mobile presence. At EYE Corp Media, Germain managed a team of national account executives and was instrumental in building a stronger, more effective agency coverage structure. Before that, he was senior sales director at LodgeNet Interactive Corporation, the largest U.S. hotel advertising network.
Germain helped develop the $750 million cinema advertising industry as vice president of national sales for Screenvision Cinema Advertising. There, he led a team that added over 60 new brands to the cinema advertising industry.
He began his advertising career as a national TV negotiator at Anheuser-Busch Media Group and Creative Media which later became the Omnicom-owned PHD.
Germain earned a Bachelor of Arts degree in Business Administration from the State University of New York at Oswego.