Adspace Networks, Inc., which owns and operates Adspace Mall Networks, the largest digital place-based video network in North America announced this week that it has begun working with SessionM to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of screens.
Amanda Sheplee, SVP Marketing, Adspace, told us “Our relationship with SessionM provides us with the ROI that advertisers and agencies want to see in determining where to spend their ad dollars in today’s highly competitive video ecosystem. We all intuitively know that it’s beneficial to reach on-the-go consumers with impactful messages near point-of-purchase, and now the SessionM data provides the quantitative layer that proves the effectiveness of such ads.”
SessionM is a real-time engagement platform that allows marketers to interact with customers in an environment at the precise moment of experience delivery. This mobile-first platform enables real-time survey delivery in targeted locations at scale. Surveys are served via mobile geotargeting technology to shoppers who have visited an Adspace mall.
Matthew Fratturelli, Head of SessionM Research and Insights Solutions said “Working together with Adspace, marketers can now rely less on recall and more on spontaneous reaction to any experience as it happens. This unvarnished data is invaluable to determination of real sentiment, purchase intent, and ultimately ROI.”
We are told that results to date have demonstrated significant increases in key metrics. For example: –
A major department store enlisted Adspace to showcase the summer launch of an exclusive designer clothing line in an effort to drive store visitation and purchase in select markets across the country. The campaign generated a 70% lift in visitation, and 65% of those who saw the ad made a purchase that same day.
A millennial-focused cable network capitalized on Adspace’s mass reach of the network’s target audience to promote their newest drama series in an effort to drive awareness and tune-in among female viewers. The network saw a 53% increase in awareness of the series, with 74% of those who saw the ad saying they planned to watch the show.
SessionM is the next-generation engagement and loyalty platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and profile management capabilities to drive personalized consumer relationships through the mobile device and across channels. The company is headquartered in Boston with offices around the globe