In what is claimed to be a first for the out-of-home industry, Primesight, in partnership with technology company Specle [1] is offering DOOH advertisers the same certainty and security of ad delivery as print advertisers.
[2]From September 1 2016, advertisers will be able to use Specle’s technology to manage, process and deliver all their DOOH ads to Primesight.
We understand that many advertisers and agencies are familiar with Specle’s software, as it is widely established across the newspaper and magazine industry.
Key benefits of this new service include:
- Immediate certainty that their static or video ad has been delivered securely, right up until the deadline
- Automatically transcodes video to the required format
- Advertisers can instantly see that their format is correct and via the screen preview
- Easily repeat, replace and sub-copy content
- Provides a full audit trail for advertisers of all ads delivered
- Offers a simpler and faster process than their current, highly manual workflow
- Integration into all of Specle’s workflows, including campaign manager
Mungo Knott, Marketing and Insight Director at Primesight, told us “We are focused on offering our customers a fast, efficient and secure experience. This innovative partnership with Specle extends our ability to deliver effective advertising impressions across our growing OOH digital portfolio.”
Tom Beckenham, CEO and founder of Specle, said “Specle is delighted to be working with Primesight, true innovators in DOOH. Specle brings true efficiency and certainty to the delivery and management of DOOH advertising. Now, our thousands of agency and brand customers can deliver video and static advertising with the same certainty and ease that they have for press and digital.”
Specle currently works with the world’s leading agencies including McCann Erickson, KROW, Schawk, TAG Worldwide, Havas Worldwide, and VCCP.