The Advertising Research Foundation [1] (The ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, they are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech.
[2]Their unique network enables them to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention.
They also help their members be smarter faster and support them in being fearless leaders in their organization and in the future AND we’re excited to announce that they have agreed (with the help of Clear Channel Outdoor and the DPAA) to host an event during New York Digital Signage Week [3].
We, in the industry already know, but it’s sometimes overlooked by others in cross-platform planning – but rarely overlooked by consumers, Ed that Out of Home can be a cross-platform multiplier and if you are a regular reader of DailyDOOH you will know that new technologies and measurements are making it even more targetable and trackable!
Speakers include: –
- Jasper Snyder – EVP, Research & Innovation: Cross-Platform, The ARF
- Elliott Waldron – VP Analytics, Placed Inc
- Stephen Freitas – Chief Marketing Officer, Outdoor Advertising Association of America
- Ted Florea – Chief Strategy Officer, Partners NYC (PNYC)
- Dan Levi – EVP, Chief Marketing Officer, Clear Channel Outdoor
[4]Attendees will learn AND discuss how to maximise the use of one of the most ‘un-blockable’ and ‘un-skippable’ parts of the marketing mix – i.e., Out of Home!
The event takes place at the Union League Club on Tuesday October 25 between 08:30–11:00am.
This is a Member Only Event (Limited Space Available).
If you want to learn more about the event, please contact registration@thearf.org. If you are not a member, and would like to learn more about how you can attend this event, please contact: kelly.flynn@thearf.org