Adrian J Cotterill, Editor-in-Chief
Pernod-Ricard USA’s Absolut Vodka, Malibu and Jameson Irish Whiskey brands are sponsoring the first integrated, local transit information program displayed on TouchTunes digital jukeboxes in bars and taverns nationwide.
TouchTunes is the largest in-venue, interactive music and entertainment platform, with 38 million unique Millennial viewers monthly and for some reason is working with TransitScreen – who laughably manage to describe themselves as a ‘global information company’.
TransitScreen provide the real-time schedules for local trains, subway, buses, taxis, or rideshare options such as Uber or Lyft, which are displayed on TouchTunes digital jukebox screens alongside Pernod brand messaging in the TouchTunes jukebox’s video loop.
Susan Danaher, Head of Advertising, Marketing and Sales for TouchTunes Media told us “This is an exciting platform for marketers to deliver brand messages alongside real-time, contextually-relevant, local transit information on a single screen. TouchTunes offers the unique ability to deliver measurable, high impact campaigns to a vast audience.”
Pernod-Ricard USA is sponsoring this initiative in order to reinforce the importance of drinking responsibly and traveling safely – Jack Shea, Vice President, Corporate Communications, Pernod Ricard USA said “TouchTunes digital jukebox screens offer an innovative way to engage consumers in our ongoing fight against any irresponsible consumption of our products”.
TouchTunes continues to innovate its digital technology capabilities – they are the largest Gimbal / NFC network anywhere we believe. Last year, more than 1 billion songs were played in bars and restaurants through the TouchTunes network.
Real time schedule information will be available on TouchTunes jukeboxes in more than 200 locations with plans to expand further.
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