Picture the MBTA [1] as the Sons of Liberty in Boston, OUTFRONT Media [2] as the demonstrators, some disguised as Native Americans, and Intersection as the East India Company.
[3]You had better make sure you know your history and bring the happenings of December 16, 1773 up to the modern day because the rumour is that OUTFRONT Media are about to board the ships and throw Intersection’s chests of tea into Boston Harbor.
If this is true (that Intersection have lost the business) then this would be the second such incident in a week as we also understand that Intersection recently ‘surrendered’ the Los Angeles Metro Bus contract.
And guess who scooped that Ad contract right up? Well OUTFRONT Media of course! For the greater LA market, OUTFRONT Media now has the advertising rights for the 591 transit buses operated by the City of Los Angeles Department of Transportation (LADOT) and Long Beach Transit (LBT).
It’s not been a good few weeks for Intersection; as it comes hot on the heels of a rumoured bloodletting of sales folks on the Titan side of the house AND of course, all the bad publicity in the big apple with regard, ahem, abuse [4] and vagrancy issues.