The Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry announced this week that work has commenced between the DSF and DSF Europe (nee OVAB Europe [1]), an independent affiliate of the Digital Signage Federation.
Ken Goldberg, CEO, Real Digital Media, and immediate past Chairman of the Digital Signage Federation told u “Our collaboration with DSF Europe, while in its infancy, is much more than expanding the Federation’s reach. More importantly, it will allow our members worldwide to have exposure and access to more ideas, best practices and industry practitioners that will make us all better at what we do. And that is what the Digital Signage Federation is about.”
DSF Europe maintains its own budget and annual agenda, participates in worldwide event and initiative planning, and has a seat on the DSF Board of Directors. The continued expectation is that by providing a higher geographic profile and broader accessibility, the relationship will help attract DSF membership and participation in both North America and Europe where many multi-national companies already do business. At the same time it provides a greater opportunity to provide education, professional development and programming support for those organizations seeking to invest in or become more active in the digital signage sector.
Initially, collaboration efforts will include:
- Extension of DSF benefits to DSF Europe Members, including; discounts, certification, DSE benefits, member only access
- Access to the Business Climate Index model for the North American market
- Monthly Hangout series will feature more panelists from DSF Europe to provide an additional perspective
- More exchange of case studies between the DSF and our European partners
Dirk Huelsermann, President DSF Europe told us “DSF Europe was founded from the beginning to drive standardization and foster growth for our industry globally. This organization became the leading independent association for Digital Signage and Digital-out-of-Home in Europe. Now we think is the right time to reach a broader membership base. We believe this affiliation with the Digital Signage Federation (DSF) is vital to achieving our goal and we are very excited about this relationship.”
Watch this space, as they say!