Do we need any more camera based audience measurement systems? How many do we have now – half a dozen or so? Competition is good so yes, of course we need more but there is, we believe, little if nothing to distinguish between any of the products on the market at the moment.
Travis K. Kircher, contributor to Digital Signage Today wrote nicely on 28th Feb 2008 about Capital Networks / CognoVision joint booth at DSE in Vegas – another new entrant to so called “audience recognition systems”
The debate about audience measurement will no doubt continue, our belief at the moment is very much that all of the ‘industry’ around automated audience measurement is technology looking for a solution.
We would point readers to Bill Gerba’s excellent post “Will measuring digital signage ads really do us any good?”