OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, has announced the hire of Joel Melby, who will serve as the company’s Chief Technology Officer. In his new role, Melby will oversee the development and engineering team that is building OUTFRONT Media’s ON Smart Media platform, reporting to Andy Sriubas, EVP, Strategic Planning & Development.
A recognized leader and product visionary in the digital media industry, Melby brings deep technical experience to OUTFRONT Media. Most recently he served as the CTO of clypd, a Boston-based startup which built a programmatic TV platform for broadcasters, cable programmers and Multichannel Video Programming Distributors (MVPDs).
Prior to that role, he enabled the adoption and deployment of a Video Delivery Network technology as VP of Solutions at Edgeware AB. Melby’s background spans 30 years of system engineering, software development, engineering management and product management across a range of companies from Arris, Motorola and Broadbus with specialties from aerospace to TV. Joel also served as an officer in the U.S. Air Force.
OUTFRONT Media’s digital strategy is underpinned by the ON Smart Media platform.
Melby will work closely with OUTFRONT Media’s digital team, including James Price, SVP, Chief of Product, Christian Eidt, CIO, and Marion Parrish, SVP, Digital Operations, in a design-build-operate partnership for the platform.