Brenden Theatres Signs Exclusive Contract w/ @ChristieNetwrks

Maddie Cotterill

Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN) announced Monday the signing of an exclusive digital advertising contract with Brenden Theatres. With this addition of Brenden Theatres’ innovative sites, CEN is now present in 76% of the Top 25 DMAs, and is proud to include San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento within its dynamic experiential advertising network footprint.

CEN, the world’s first experiential media network in theaters, is fueled by its game-changing and highly engaging mix of brand-interactive content, mobile-enabled interactions, and pure wow-factor – theater owners, brand agencies and advertisers are experiencing digital in-venue environments that connect with consumers like never before due to its unique ability to deliver immersive digital environments featuring large format high definition digital content displayed on eye-catching signature video walls and interactive multi-touch displays, as well as through beacon-enabled displays that can interact with viewer’s mobile devices through mobile apps and social platforms.

Johnny Brenden, President and CEO of Brenden Theatres, said, “As a luxury theatre owner, creating a first class experience for our guests is a priority. Superior customer service, reclined leather seats and a Cinema Cafe with craft beers and bistro-style food are great additions to a “luxury” movie going experience. Adding the Herringbone “Hero” Wall and Digital Poster Cases in our theatre lobbies has truly created a dynamic and engaging experience for our patrons. They are perfect for delivering ultra-rich and high definition content making our theatre a one-of-a-kind VIP experience.”

Kevin Romanotold us “We’re very excited to have Brenden Theatres join the Christie Experiential Network. We are looking forward to working closely with their team to leverage our platform to bring a new level of energy, engagement, and entertainment, to movie-goers in their theatre lobbies. CEN’s deep understanding of the movie theater business and our unique blend of experiential digital technologies enables us to help exhibitors generate incremental revenues and highly differentiated experiences.”

Brenden Theatres currently operates nearly 100 screens of “Movie Magic” in Northern California, Southern Nevada, Arizona and Colorado. Mr. Johnny Brenden is the owner, President and CEO of the Brenden Theatre Corporation. He comes from a family with a long history in Motion Picture Exhibition; his grandfather, Mr. Ted Mann, was a pioneer of the theatre exhibition industry who built and operated the former Mann Theatre Corporation. In May 1990, Johnny started the Brenden Theatre Corporation by opening his first movie theater in the City of Pittsburg near Walnut Creek in Northern California.

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