The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced this week a #VideoEverywhereSummit joint promotion, in conjunction with sponsoring company AMI Entertainment, that will send an ad agency media professional to the June 2017 Cannes Lions Young Media Academy held at the Cannes Lions in France.
The Young Media Academy is open to media professionals 30 years of age or under. Delegates to the DPAA’s Video Everywhere Summit on October 27 who meet this criteria will be invited to enter the drawing at the AMI exhibit booth. The winner will be announced at the Summit cocktail party immediately following the day’s sessions. In addition to the seat in the Young Media Academy, the winner’s accommodations and travel will be included.
Barry Frey, DPAA President and CEO, told us “We are thrilled to be teaming up with Cannes Lions and AMI Entertainment to send a young media professional to the prestigious and incredibly valuable Young Media Academy. For the winner, this is likely to be a once-in-a-lifetime opportunity; one that can really help advance a career.”
The Young Media Academy is open to only 35 participants per year. It is an intensive five days of learning that provides a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences. Held during Cannes Lions, the course equips participants to deliver better results on behalf of clients, taking the creative idea and working every media angle to amplify it in the marketplace and maximize results. The curriculum focuses on the key changes taking place in the media landscape, driven by rapidly evolving consumer behavior, in particular the impact of new technologies and the balance between exposure and engagement.
Steve Latham, Head of Talent & Training at the Cannes Lions International Festival of Creativity said “The Young Lions Academies are where rising stars learn to shine and we welcome this new partnership with the DPAA. Working closely with the tutors, we curate a week of learning with world-class speakers, one-to-one mentoring, a visit to the jury room, press conferences, tours of the week plus exclusive parties. This is an industry training opportunity like nothing else available, providing five years of learning in five days. We look forward to welcoming the DPAA delegate next June in Cannes.”
The DPAA’s 9th annual Video Everywhere Summit will bring together nearly 800 delegates representing brands, agencies, digital place-based networks, ad-tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. It will be held at the iconic Roosevelt Hotel in New York on October 27 as part of New York Digital Signage Week.
Attendees to the Video Everywhere Summit or any other of the week’s events are eligible for preferred hotel rates.
Summit speakers will include renowned pollster and brand messaging expert Dr. Frank Luntz, who will speak on the importance of using the right language and messaging in advertising, and will share his unique insights on the presidential election less than two weeks before voters go to the polls.