The Digital Place Based Advertising Association (DPAA) announced this week that PromoVu has joined the rapidly growing association. PromoVu is a Portland, OR-based company that owns patents for visual detection software available for licensing by digital place-based networks.
Barry Frey, president & CEO, DPAA told us “PromoVu’s visual detection and demographic analytic software enables digital place-based networks to enhance their ad targeting capabilities,” “We look forward to helping PromoVu build relationships throughout our industry as we work toward our common goal of making digital place-based an integral part of every advertiser’s video media plan.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Norman Hotz, PromoVu CEO, said, “We recognize that membership in the DPAA is a very important component of our strategy to utilize our proprietary intellectual property in place-based video screens across the country. The contacts and tools available to us through our membership are of great importance to our growth plans.”
PromoVu (PV) was established in 1999 and pioneered intelligent out of home advertising displays with patented software. Recognizing the ensuing demand for identifying audiences and accounting in the segment, the company was acquired in 2001 by Norman Hotz, along with Jerry Gibbons and Joseph Rainoldi, long-time advertising industry leaders. The company has continued the pioneering development and patenting of demographic recognition, viewer engagement and related analytics.