The Digital Place Based Advertising Association (DPAA) announced this week that AdMobilize has joined the rapidly growing association.
AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including age, gender, emotion; dwell time, and more.
Barry Frey, President & CEO of DPAA told us “It’s been said that location is the new cookie, and AdMobilize’s visual recognition technology really drives home the point by optimizing digital out-of-home screens in terms of serving ad content to consumers and understanding its effectiveness”.
Rodolfo Saccoman, CEO of AdMobilize said, “Joining the DPAA will enable us to expand and strengthen our contacts in the digital place-based/digital out-of-home industry. Barry and his team are doing a great job of elevating the industry’s stature in the video advertising ecosystem and we are proud to now be a part of the effort.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.