This week JCDecaux Airport have launched an innovative dynamic digital campaign across the Heathrow gateroom DAPs network to provide passengers with useful destination based information.
The dynamic content displays the weather, temperature and time at the flight’s end destination and is triggered to begin running as individual gaterooms are declared open, ensuring the right passengers see content tailored to their destination.
Driven by live data feeds from Heathrow Airport’s flight information API and global weather forecaster darksky.net, the campaign displays relevant up-to-date information to the influential airport audience.
This campaign showcases the advanced dynamic capabilities of JCDecaux Airport’s digital portfolio and will hopefully encourage more clients to utilize live data streams to enhance their digital campaigns.
With high dwell times and a captive audience the airport provides advertisers the perfect opportunity to engage with passengers on a deeper level through personalised content and live data. Demonstrating the ease and effectiveness of dynamic through this gateroom campaign is consistent with our aim of making all airport digital campaigns ‘dynamic by default’.