Geopath Inc., the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry has announced that Scott Fiaschetti has joined the team as SVP, Strategy and Development.
In this newly created role, Scott is responsible for leading the communication of Geopath’s rebrand, fueling adoption of the organization’s offerings, and guiding outreach for existing and future measurement methodologies.
Scott brings a diverse background to Geopath with more than two decades of practice in research, strategy, digital marketing and education. His experience working for both brands and agencies gives him an understanding of the unique needs of all members. Scott’s recent work in the digital advertising space will also provide important insight into how consumer behavior is changing due to the mass adoption of mobile devices and the resulting opportunities available to OOH advertising.
Scott comes to Geopath most recently from Questus, a digital ad agency, where he headed up their Strategy and Analytics practice as VP, Insights and Strategy for the past seven years. He holds an MBA from Syracuse University and a BS in engineering from Clarkson University. He is also a Visiting Associate Professor in Management at the Pratt Institute in New York City since 2001.
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