#ISE2017 Biggest Ever in 14 Year History

Andrew Neale

With a little over three months to go before it opens its doors, Integrated Systems Europe 2017 has been confirmed as the biggest exhibition in the event’s 14-year history following an increase in show-floor space, exhibitors and halls.

RAI #ISE2017 470

A true indication of the event’s international pulling power is the fact that #ISE2017 will see 135 first time exhibitors making their debut at the show. This confirms ISE as the destination of choice for companies looking to build their profile and business opportunities in the AV marketplace. In total, ISE 2017 will feature over 3,000 square metres of additional show-floor exhibition space compared to 2016.

Integrated Systems Events Managing Director, Mike Blackman told us “Making sure that we can feature all of the world’s leading AV vendors and service providers has always been a priority for us in delivering value for ISE attendees. With the expansion of the show I am delighted that we are able take the attendee and exhibitor experience to the next level for our 2017 event.”

We are told that #ISE2017 will not only be the largest but also the most compelling show produced so far. A Closing Keynote featuring Cirque du Soleil’s CEO Daniel Lamarre, the largest ISE educational programme produced by CEDIA and InfoComm International so far, plus five Show Floor Theatres all point towards a rich and vibrant four-day event.

To help cope with the show’s continued year-on-year growth the RAI Amsterdam will be introducing an additional hall and pavilion, a new hall numbering system and increased car parking facilities. The new hall, named Hall 9, will be able to be accessed via Halls 8, 10 and 11. A new Pavilion will be erected at the Congress Square providing an additional 1,500 net square meters of exhibitor floor space. It will connect with the Exhibitor Foyer, Diamond Lounge and Auditorium. The combined area will now be known as Hall 14.

The introduction of the new areas means that some ‘traditional’ halls and areas within the RAI Amsterdam will be renumbered, which are as follows: –

Atrium Hall 4
Hall 4 and 5 Hall 5
Hall 9 Hall 11
Hall 11 Hall 12
Hall 12 Hall 13
Europa Foyer / Diamond Lounge Hall 14 (incl. new Pavilion)

Mike Blackman added “We will be able to provide more space for exhibitors and create a richer experience for attendees over the four days of the show. As ISE evolves and grows it’s great news that our venue partner is working with us to take the show forward.”

A total of 940 additional parking spaces have been created to meet the expected increase in attendee demand.

#ISE2017 takes place February 7-10, 2017.

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