Adrian J Cotterill, Editor-in-Chief
Having a local manufacturer with a great process (almost, if not definitely ‘Build-To-Order’) is obviously paying dividends for Clear Channel Ireland who penned a deal with Amscreen less than six weeks ago yet are now already reaping the revenue rewards of having a retail network duly installed and up and running in Dublin’s Westend Shopping Park.
Simon Sugar, Amscreen CEO told us “We’re absolutely delighted to have been chosen as the screen partner on this project. We’ve been working hard over the last two years to hone a suite of tools that delivers on the specific needs of Clear Channel, enabling efficiencies in everything from installation to ongoing management. It’s this work that has allowed us to provide, deploy and integrate this network into Clear Channel Ireland’s operation at such speed and with minimum disruption”
The 70” free standing digital displays have been developed by Amscreen in their Bolton factory and marks the first deployment with Clear Channel Ireland. Amscreen has currently supplied Clear Channel UK with more than 1,500 digital screens for the UK market including the recently announced Adshel phone kiosk.
Declan O’Carroll, Clear Channel Ireland COO said “Westend Shopping Park has a population of over 150,000 within a 10 minute drive and 800,000 within a 20 minute drive. It has 25 stores including Lidl, Gap Outlet, Next, Argos and Heatons. The Clear Channel screens are located a key points of interest in the Westend Shopping Park and provide new ways for brands to meet people when they are out and about. Clear Channel will offer advertisers the opportunity to run multiple creatives, day part targeting as well as short term advertising opportunities. Amscreen offered both a strong product and a solid understanding of the broader Clear Channel business. We’re very happy with the new installs and all this was delivered in a matter of weeks – no doubt testament to this strong end to end operation”
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