Allure Wins Portland Expo Center

Adrian J Cotterill, Editor-in-Chief

Allure, a Christie Company recently completed its newest Convention Center digital signage deployment at the Portland Expo Center (EXPO), in Portland Oregon. The inaugural phase of a planned multi-year deployment features dynamic digital signage solutions for various areas of the facility ranging from box offices and meeting rooms to concessions areas, entrance lobbies and more.

The digital signage collaboration with EXPO features multiple display formats and content solutions from Allure including engaging Video Walls, Digital Menu Boards, DigiBox flexible digital box office scheduling event promotion, as well as Digital Merchandisers and more – all supported on Allure’s proven enterprise software platform.

Matthew Rotchford, Director of the Portland Expo Centre told us “Selecting Allure as our strategic partner emphasizes our commitment to leadership in our industry as we combine the newest technological advancements to improve operations and enhance our core commitment to providing market-leading guest and exhibitor experiences. Perhaps most exciting for exhibitors and attendees at the Expo Center is that this is just the first phase of our strategy to elevate our guest experiences at our facility. Allure was a positive partner in all phases of this project’s deployment.”

To bring this vision to life, both organizations collaborated on a road map to digitally transform the visitor and exhibitor experience at EXPO from the inside out.

George Yunis, SVP Marketing at Allure said “The strategic vision shared by Matthew and the entire EXPO team motivated us from the start; having the unique opportunity to integrate leading-edge digital display solutions within the context of this community asset has been an exciting challenge and as we’ve experienced with other civic venues we’ve been privileged to support with our solutions, our ‘Tradigital’ approach to blending digital technology in traditional environments has been received extremely by visitors and facility users alike.”

The Portland Expo Center is Oregon’s largest multi-purpose facility. The 53-acre campus boasts five spacious exhibit halls totaling over 333,000 square feet and ten varied meeting rooms. A member of the family of visitor venues owned by Metro regional government, the Portland Expo Center is managed by the Metropolitan Exposition Recreation Commission, and has a rich cultural past. As a community gathering place first based in livestock and agriculture, to today’s diverse events and high-tech conferences, the Portland Expo Center continues to provide a diverse array of events and experiences through its award-winning combination of old and new facilities, technologies sustainable practices and customer service.


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